glaze it
glaze it
GLOWY GRIPPING PRIMER
BUNDLE & SAVE
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SEE IT IN ACTION
glaze it
WHY IT WORKS
WHY IT WORKS
• Skin Prep Essential: Creates a refined texture for foundation that grips to skin—and stays.
• Blurred Glow: Visibly blurs pores while delivering a glass-skin finish.
• Melt-Resistant Wear: Keeps makeup from sliding or separating.
• Skincare Benefits: Hydrating and brightening ingredients help your glow last.
INGREDIENTS + FORMULA
INGREDIENTS + FORMULA
Formula: A silky, serum-primer hybrid
Ingredients:
Gripping Glaze Technology™: Helps lock makeup in place with a glassy, skin-smoothing finish while maintaining lasting hydration.
Niacinamide • Glycerin • Adenosine
HOW TO USE
HOW TO USE
Apply after step 03 (Whip It).
Dispense 1–2 pumps and massage evenly into skin.
POV Hack: For the smoothest application, let it set for 60 seconds before applying foundation.
CLINICAL RESULTS + CLAIMS
CLINICAL RESULTS + CLAIMS
Claims:
• Improved makeup application, appearance, wear, and radiance
• Blurred skin texture
• Suitable for sensitive skin
Clinical results:
• 93% agreed this product helped their makeup stay in place.*
• 96% agreed their makeup application was smooth and easy to blend.*
• 93% agreed this product keeps their skin hydrated under makeup throughout the day.*
• 93% agreed their skin looked and felt smoother.*
• 93% agreed their skin looked healthy.*
In one week: 96% agreed this product fit seamlessly into their everyday routine.*
*Based on consumer perception at a third-party testing facility on 32 participants.
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
it’s the inside that counts
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GRIPPING GLAZE TECHNOLOGY™
primes · hydrates · blurs
Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.
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NIACINAMIDE
brightens · hydrates · improves skin tone
Brightening, helps improve skin tone while also providing hydration.
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GLYCERIN
hydrates · supports skin barrier . improves skin texture
A humectant that helps attract and retain moisture in the skin.
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ADENOSINE
improves elasticity · amplifies radiance · boosts skin barrier
Improves skin texture for firmer, smoother looking skin.
ALL INGREDIENTS
Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate
the proof is in the prep
*Results from a consumer perception study at a third-party testing facility on 32 participants.
where it fits in your routine
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drip it
This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.
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whip it
An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.
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YOU ARE HERE-glaze it
Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.
how-to apply
2 steps to a fresh complex
step o1 Dispense 1-2 pumps into your palm and massage evenly to face.
step 02 Allow a few seconds to set prior to continuing with the application of your favorite complexion product.
MORE VIDEOS
it starts with great skin prep
Frequently Asked Questions
What makes POV Beauty different from other beauty brands?
What makes POV Beauty different from other beauty brands?
POV Beauty combines skincare-inspired innovation with makeup performance to create products that enhance both the look and feel of your skin. Every formula is thoughtfully developed to deliver visible results while maintaining comfort, quality, and everyday wearability.
Are POV Beauty products made with high-quality ingredients?
Are POV Beauty products made with high-quality ingredients?
Yes. POV Beauty prioritizes carefully selected, skin-friendly ingredients that are chosen for both performance and comfort. Each product is formulated to help support healthy-looking skin while delivering reliable beauty results.
Are POV Beauty products safe for everyday use?
Are POV Beauty products safe for everyday use?
Absolutely. The products are designed for daily use with lightweight, skin-conscious formulas that feel comfortable throughout the day. They are created to work with your beauty routine while helping maintain your skin's natural balance.
What are the standout advantages of each product in the set?
What are the standout advantages of each product in the set?
Every product contributes a unique benefit:
- Hydrates the skin for lasting moisture.
- Smooths skin texture for an even complexion.
- Preps skin to improve makeup application.
- Extends makeup wear for a fresher look.
- Enhances the skin's natural dewy glow with a lightweight finish.
What is the philosophy behind POV Beauty?
What is the philosophy behind POV Beauty?
POV Beauty believes beautiful makeup begins with healthy-looking skin. The brand is dedicated to creating modern, easy-to-use products that help hydrate, prep, protect, and enhance your complexion for long-lasting confidence.
customers are saying...
Customers love this lightweight primer for creating a smooth, glowing base. Its makeup-gripping formula helps foundation apply evenly, stay fresh longer, and deliver a natural, flawless finish without feeling heavy or sticky.
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