drench it
drench it
SOOTHING PRIMING MILK
An instant flood of soothing, lightweight hydration that helps every layer that follows absorb more effectively.
The essential first layer.
Weightless hydration supports softer, smoother skin.
High-performance Korean formula: Skin feels calm, plump, and prepped for makeup.
Best For: Normal Skin • Dry Skin • Combination Skin
150 mL / 5.07 fl. oz
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SEE IT IN ACTION
drench it
WHY IT WORKS
WHY IT WORKS
• Skin Prep Essential: The first step to a primed foundation for flawless makeup application.
• The “Wet Sponge” Effect: Like a damp sponge, skin flooded with hydration allows for ideal absorption of serums and moisturizers.
• Instant Calm: Helps visibly reduce the appearance of skin redness, even tone, and soothe sensitive skin.
• Skin Barrier Support: Targets the skin’s moisture barrier for a smooth, healthy-looking glow.
INGREDIENTS + FORMULA
INGREDIENTS + FORMULA
Formula: A water-like, milky essence
Ingredients:
2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.
Biopeptide Complex: Enhances elasticity for smoother, firmer-looking skin.
Fermented Rice Water • Niacinamide • Resveratrol • Squalane • Adenosine
HOW TO USE
HOW TO USE
After cleansing, dispense into palms and gently press into skin. Apply multiple layers for additional hydration.
POV Hack: Wait 30 seconds before applying step 02 (Drip It).
CLINICAL RESULTS + CLAIMS
CLINICAL RESULTS + CLAIMS
Claims:
• Improved hydration, elasticity, firmness, texture, radiance, tone, skin moisture balance, and skin barrier function
• Suitable for sensitive skin
Clinical Results:
• Immediately: 100% of subjects saw an improvement in skin hydration.*
• 83% of subjects showed improved skin firmness.**
• Clinically proven to improve skin barrier function, reducing trans-epidermal water loss (TEWL) by 31%*.
*Results based on a third-party clinical test of 32 subjects.
**Based on a clinical study of 30 women after 2 weeks of use 1x a day.
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
it’s the inside that counts
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2X FERMENTVITAL COMPLEX™
hydrates· brightens · clarifies
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.
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FERMENTED RICE WATER
tightens skin · adds dewy texture · balances and tones skin
Encourages droplets to saturate onto the skin for a hydrated, glassy & even skin tone appearance with up to 60% Fermented Rice Water.
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SQUALANE
calms · barrier support · soothes
An emollient that helps create a protective layer on skin to to help prevent moisture loss.
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BIOPEPTIDE COMPLEX
skin elasticity enhancement · revitalization ·maintains moisture balance
Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.
ALL INGREDIENTS
Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan
the proof is in the prep
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Based on instrumental measurement of skin firmness from baseline using a cutometer in a clinical study of 30 women after 2 weeks of use 1x a day.
where it fits in your routine
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YOU ARE HERE-drench it
A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.
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dripit
This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.
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whip it
An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.
how-to apply
2 steps to a fresh complex
step o1 Cleanse your face thoroughly and allow it to dry completely-this ensures your skin is fully prepped for maximum absorption.
step 02 Apply a few drops to your fingertips and gently press into the skin, leaving you with an even, radiant glow.
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it starts with great skin prep
Frequently Asked Questions
What makes POV Beauty different from other beauty brands?
What makes POV Beauty different from other beauty brands?
POV Beauty combines skincare-inspired innovation with makeup performance to create products that enhance both the look and feel of your skin. Every formula is thoughtfully developed to deliver visible results while maintaining comfort, quality, and everyday wearability.
Are POV Beauty products made with high-quality ingredients?
Are POV Beauty products made with high-quality ingredients?
Yes. POV Beauty prioritizes carefully selected, skin-friendly ingredients that are chosen for both performance and comfort. Each product is formulated to help support healthy-looking skin while delivering reliable beauty results.
Are POV Beauty products safe for everyday use?
Are POV Beauty products safe for everyday use?
Absolutely. The products are designed for daily use with lightweight, skin-conscious formulas that feel comfortable throughout the day. They are created to work with your beauty routine while helping maintain your skin's natural balance.
What are the standout advantages of each product in the set?
What are the standout advantages of each product in the set?
Every product contributes a unique benefit:
- Hydrates the skin for lasting moisture.
- Smooths skin texture for an even complexion.
- Preps skin to improve makeup application.
- Extends makeup wear for a fresher look.
- Enhances the skin's natural dewy glow with a lightweight finish.
What is the philosophy behind POV Beauty?
What is the philosophy behind POV Beauty?
POV Beauty believes beautiful makeup begins with healthy-looking skin. The brand is dedicated to creating modern, easy-to-use products that help hydrate, prep, protect, and enhance your complexion for long-lasting confidence.
customers are saying...
Customers love this lightweight toner for its fast-absorbing hydration and natural glow. It leaves skin soft, smooth, and plump while creating the perfect base for skincare and makeup, helping achieve a healthy-looking, glass-skin finish.
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