drip it
drip it
HYDRATING GLOW FACE SERUM
A lightweight boost of plumping hydration for smooth, radiant skin.
Lightweight, everyday serum.
The ultimate glow-maker: Locks in lit-from-within radiance.
High-performance Korean formula: Smooths, and preps skin for flawless makeup application.
Best For: Normal skin • Dull skin • Dry skin • Combination skin
30 mL / 1 fl. oz
BUNDLE & SAVE
Couldn't load pickup availability
SEE IT IN ACTION
drip it
WHY IT WORKS
WHY IT WORKS
• Skin Prep Essential: An even, glowing foundation for flawless makeup application.
• Plumping Moisture: Intense hydration for instant bounce.
• Glass-Skin Finish: Dewy radiance without stickiness.
• Smooth, Healthy Skin: Boosts elasticity with regular use.
INGREDIENTS + FORMULA
INGREDIENTS + FORMULA
Formula: A silky, lightweight serum
Ingredients:
2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.
Megamirrored Molecular Complex™: Helps restore the skin barrier to support skin health, hydration, and vibrancy.
Niacinamide • Moringa Oleifera Seed Extract • Panthenol • Glycerin • Resveratrol • Rice Bran Oil
HOW TO USE
HOW TO USE
Apply after step 01 (Drench It).
Massage 2-3 drops into face, neck, and décolleté until fully absorbed.
POV Hack: Apply a few targeted drops to the high points of the face for an extra glossy effect.
CLINICAL RESULTS + CLAIMS
CLINICAL RESULTS + CLAIMS
Claims:
• Improved hydration, elasticity, radiance, vibrance, smoothness, and skin moisture balance
• Suitable for sensitive skin
Clinical results:
• 95% agreed this serum preps and smooths skin for a seamless makeup application.**
• 90% agreed this serum gave them brighter, smoother-looking skin.**
• Immediately: 93% agreed skin felt softer and smoother.**
• In 12 hours: 100% of subjects saw an improvement in skin hydration.*
• In 2 weeks: improved skin firmness, bounce, and elasticity*
*Results based on a third-party clinical test of 32 subjects.
**Based on consumer perception in a clinical study of 31 women after 2 weeks of use 1x a day.
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
CLINICALLY TESTED
DERMATOLOGIST-TESTED
MADE IN KOREA
SUITABLE FOR SENSITIVE SKIN
it’s the inside that counts
-
2X FERMENTVITAL COMPLEX™
hydrates· brightens · clarifies
A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.
-
PANTHENOL
moisturizes soothes· refreshes
Pro-vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.
-
MEGAMIRRORED MOLECULAR COMPLEX™
restores vibrancy · supports skin barrier . adds mega glow
Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.
-
APPLE FRUIT EXTRACT
improves elasticity · strengthens barrier · locks in moistureHelps skin look and feel smooth and moisturized.
ALL INGREDIENTS
Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.
the proof is in the prep
*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.
**Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.
where it fits in your routine
-
drench it
A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.
-
YOU ARE HERE-dripit
This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.
-
whip it
An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.
how-to apply
2 steps to a fresh complex
step o1 Apply 2-3 drops of Drip It straight onto your face or into your palm.
step 02 Massage onto face, neck & decollete until fully absorbed.
MORE VIDEOS
it starts with great skin prep
Frequently Asked Questions
What makes POV Beauty different from other beauty brands?
What makes POV Beauty different from other beauty brands?
POV Beauty combines skincare-inspired innovation with makeup performance to create products that enhance both the look and feel of your skin. Every formula is thoughtfully developed to deliver visible results while maintaining comfort, quality, and everyday wearability.
Are POV Beauty products made with high-quality ingredients?
Are POV Beauty products made with high-quality ingredients?
Yes. POV Beauty prioritizes carefully selected, skin-friendly ingredients that are chosen for both performance and comfort. Each product is formulated to help support healthy-looking skin while delivering reliable beauty results.
Are POV Beauty products safe for everyday use?
Are POV Beauty products safe for everyday use?
Absolutely. The products are designed for daily use with lightweight, skin-conscious formulas that feel comfortable throughout the day. They are created to work with your beauty routine while helping maintain your skin's natural balance.
What are the standout advantages of each product in the set?
What are the standout advantages of each product in the set?
Every product contributes a unique benefit:
- Hydrates the skin for lasting moisture.
- Smooths skin texture for an even complexion.
- Preps skin to improve makeup application.
- Extends makeup wear for a fresher look.
- Enhances the skin's natural dewy glow with a lightweight finish.
What is the philosophy behind POV Beauty?
What is the philosophy behind POV Beauty?
POV Beauty believes beautiful makeup begins with healthy-looking skin. The brand is dedicated to creating modern, easy-to-use products that help hydrate, prep, protect, and enhance your complexion for long-lasting confidence.
customers are saying...
Customers love its cooling, lightweight formula that hydrates, plumps, and leaves skin with a radiant glow. It layers beautifully under makeup, creates a smooth finish, and delivers lasting moisture for healthy-looking, glass-like skin.
first dibs on what's next
